Giorgio Armani and the retail future

My name is Zoe and I’m a recovering fashion addict. No amount of highbrow literature can ever quite make up for the fact that I still mourn the loss of my Vogue subscription. Imagine my excitement when we discovered a book that not only featured Paul Smith’s ideas about the future of retail but was actually signed by Giorgio Armani. Yes, Giorgio Armani once touched something which is now in our shop. To put this in context you must understand the ludicrous way that the fashion world fetes successful designers. There are certain names which make any fashionista breathe a little faster: Christian Louboutin, Tom Ford, Coco Chanel and, of course, Armani. 

 The book, The Retail Future, is a beautifully produced source book packed with interviews and original design all focused around the subject of retail as it looked in 1990. It was compiled by Jan Burney and Lewis Blackwell and the foreword is by Giorgio himself.

We have our fingers crossed that some wild-eyed, impeccably dressed person will come in and realise its true value as an artefact of fashion.

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